"Sign" means any medium or visual communication including its supporting structure and source of light which is used or intended to be used to attract attention to a location or subject matter for advertising, instruction or informational purposes.

A. Billboard means an off-site freestanding or building-attached sign that is generally designed with a surface on which temporary poster panels or bulletins are mounted for the purpose of conveying a visual product, business, charitable or church organization, candidate or point of view.

B. Construction sign means any sign giving the name or names of principal contractors, architects, and lending institutions responsible for construction on the site where the sign is placed, together with other information included thereon.

C. Freestanding sign means a sign so located that it is not attached to a building, fence or any structure other than a framework, post or other such device erected primarily to support the sign.

D. Illuminated sign means any sign illuminated in any manner by an artificial light source.

E. Message sign means a sign which displays community service oriented messages along with incidental advertising for the business to which it relates. It must contain electronically updated time, temperature and date.

F. Off-site sign means a sign advertising or otherwise relating to any business, product or activity not being conducted or produced on the lot or parcel on which the sign is located.

G. Political sign, means a sign with a message advocating a particular candidate, party or proposition.

H. Portable sign means a sign that is not permanently affixed to the ground or building and which is able to be readily moved from one location to another.

I. Projecting sign means a sign erected upon a building wall or canopy and projecting more than twelve inches outward from the plane of the business facade.

J. Readerboard means a sign constructed to display an advertising message that may be changed by the manual, electronic or other manipulation of letters or numbers on its face(s).

K. Real estate sign means a temporary sign with a message announcing the offer to build on, sell, rent or lease the premises upon which it is displayed.

L. Roof sign means any sign erected or constructed wholly upon and over the roof of any building and supported solely on the roof structure.

M. Event sign means a banner or sign with a message identifying a civic or public event or holiday.

N. Wall sign means a sign erected upon a building, fence or other structure, at no point projecting more than twelve inches horizontally to the back of the sign from the surface upon which it is erected. Also, the sign shall not project above the apex of the main roof or false roof structure which is visible from the public right-of-way. (Ord. 523 § 1(part), 1989)